Who thinks up this stuff?

My son went to a convention and got a few goodies there.
He brought this insulated bag to me.
It is a good shape and size.  I think I will use it often to take drinks when we are out doing errands or on trips.

See the pockets on the front?  

The pockets hold a small cutting board, a cheese knife and a cork screw.
I guess it is intended for a French style picnic with cheese,  grapes and a bottle of wine.
The thing is,  the bag is not tall enough to hold a bottle of wine.

It is plenty tall enough for water and soda bottles though.

But I think the wine drinkers may be disappointed when they try to pack their bag for a picnic